5 indicators. 4 minutes. A score that tells you exactly where to invest — before you waste months analyzing deals in markets that were never going to work.
Yes — completely free, no credit card required. The scorecard is a genuine tool I use myself. You fill out a short form, the scorecard is emailed to you instantly, and that's it. No upsell on the download page. If you later want to go deeper with the full RealFocus Pro program, that's a separate decision you make on your own terms.
It's a Google Sheet — no downloads, no software to install. You'll get a link in your email, click it, and it opens straight in your browser. Just enter your market data in the gold-highlighted cells and your score calculates automatically.
No. The scorecard was built specifically for investors who are earlier in the process — people who are serious about getting started but don't want to waste time on the wrong markets. If you know how to type a number into a cell, you can use this tool. The scorecard tells you what each indicator means and what your score says about the market.
All five data points are publicly available — sources like the US Census Bureau, Bureau of Labor Statistics, Zillow Research, and NeighborhoodScout. The scorecard includes direct links to each data source so you're not left guessing. Most people complete their first market in under 4 minutes.
Googling gives you raw data with no context — you still have to decide what it means and how different factors compare to each other. The RealFocus scorecard weights each indicator based on what actually predicts strong investment returns, combines them into a single 0–100 score, and tells you clearly whether a market is worth your time. It's the difference between having information and having a decision.
Yes. Once you have the scorecard, you can duplicate the tab and score as many markets as you want. Many investors run 5–10 markets side by side to find their best opportunity before they ever look at a single deal. There's no limit.
The free scorecard covers market-level analysis — it answers "where should I invest?" The RealFocus Pro program goes deeper: ZIP code analysis, deal underwriting, live deal reviews, and a full cohort of investors doing the same work alongside you. Think of the scorecard as the first step. The program is where you go from knowing the right market to closing your first deal.
Get the free RealFocus Pro Market Scorecard and know exactly where to focus before you analyze your first property.